Plastic Soup Foundation
  • The issue
      • Plastic Soup
      • What is plastic?
      • Plastic in the environment
      • Harm to animals
      • Health effects
      • Regulations
      • Bogus solutions
      • Responsibilities
      • Sustainable development
      • Facts & Figures
  • What we do
      • Health
      • Microplastics
      • Education
      • Plastic Waste
  • How you can help
      • Consumer
      • Business
      • Community
      • Kids
      • At school
  • Solutions
  • News
  • Donate
  • NL
  • EN
  • Search
  • Menu Menu
You are here: News World’s first Plastic Free Aisle to debut in Amsterdam

World’s first Plastic Free Aisle to debut in Amsterdam

De gevel van de eerste plasticvrije supermarkt aan de Jan Pieter Heijestraat in Amsterdam.

The façade of the first plastic free supermarket at the Jan Pieter Heijestraat in Amsterdam.

Amsterdam, February 28th – The world’s first Plastic Free Aisle will today be unveiled at an Amsterdam supermarket.

The brainchild of international environmental campaign group A Plastic Planet, the aisle will sit within a completely new metro-sized pilot store of the Dutch supermarket chain Ekoplaza.

Almost 700 plastic-free products will be included in the pilot including: meat; rice; sauces; dairy; chocolate; cereals; yogurt; fresh fruit and vegetables all conveniently packaged.

Interieur van Ekoplaza Lab.

Interior of the Ekoplaza Lab.

Ekoplaza will roll out the aisle across its 74 branches across the Netherlands by the end of this year. The second store with a Plastic Free Aisle is expected to be in The Hague with the opening set for June this year.

It will be a testbed for innovative new compostable bio-materials as well as traditional materials such as glass, metal and cardboard.

The launch comes just a month after British Prime Minister Theresa May announced her backing for Plastic Free Aisles in her first major speech on the environment.

A Populus poll revealed last year that more than nine-in-ten Britons back the introduction of a Plastic Free Aisle in supermarkets, and campaigners hope that UK supermarkets will soon follow Ekoplaza’s lead.

Plastic Free Mark

Het plasticvrij-keurmerk

The Plastic Free Mark-label.

Goods within the aisle will all bear the Plastic Free Mark, a new label introduced by A Plastic Planet to help shoppers quickly identify products that are completely free from plastic packaging.

A Plastic Planet co-founder Sian Sutherland said: “The introduction of the world’s first Plastic Free Aisle represents a landmark moment for the global fight against plastic pollution.

“For decades shoppers have been sold the lie that we can’t live without plastic in food and drink. A Plastic Free Aisle dispels all that. Finally we can see a future where the public have a choice about whether to buy plastic or plastic free. Right now we have no choice.

“There is absolutely no logic in wrapping something as fleeting as food in something as indestructible as plastic. Plastic food and drink packaging remains useful for a matter of days yet remains a destructive presence on the earth for centuries afterwards.

“Europe’s biggest supermarkets must follow Ekoplaza’s lead and introduce a Plastic Free Aisle at the earliest opportunity to help turn off the plastic tap.”

Eerste plasticvrije supermarkt ter wereld

Ekoplaza Lab has the worlds first plastic free aisle.

Ekoplaza Chief Executive Erik Does said: “Plastic Free Aisles are an important stepping stone to a brighter future for food and drink.

“We know that our customers are sick to death of products laden in layer after layer of thick plastic packaging. Plastic Free Aisles are a really innovative way of testing the compostable biomaterials that offer a more environmentally friendly alternative to plastic packaging.”

Search

Categories

  • Don't use balloons (3)
  • Gezondheidseffecten (56)
  • Animal cruelty (13)
  • sponsoring campaign (1)
  • Microbeads (27)
  • Sponsor actions (3)
  • Ocean Clean Wash (12)
  • About us (1)
  • Plastic Urban Mining (4)
  • Blogs (16)
  • My little plastic footprint (5)
  • Plastic Soup Awards (3)
  • Synthetic fibers (19)
  • Political plume (3)
  • actions frontpage (1)
  • nurdles (5)
  • Pressreleases (2)
  • Microplastics in cosmetics (1)
  • Junior (1)
  • No category (1)
  • News (532)
  • What can you do? (13)
  • Health Files (38)
  • Clean rivers (24)
  • Plastic soupermarket (2)
  • Trash hunters (49)
  • What is plastic soup? (12)
  • What to do with plastic waste? (12)
  • Types of plastic (3)
  • Press releases (16)
  • Beat the microbead (16)
  • Solutions (11)

Subscribe to our newsletter

and stay informed about our activities!

  • This field is for validation purposes and should be left unchanged.

Donate now and contribute

I'll donate € 5I'll donate € 10I'll donate € 15Other amount

More news

Plastic rocks on an isolated island

The sombre message of stones made of plastic found on an uninhabited island far from the Brazilian coast.

Read more

EU ban on microplastics in cosmetics: too slow and too limited

Cosmetics companies selling personal care products without microplastics are calling for the swift introduction of a total ban in an open letter.

Read more

Sungai Watch prevents Bali’s plastic waste from reaching the ocean

In Bali, more and more rivers are being cleaned from plastic waste every day. What do Dutch travel suitcases made from recycled ocean plastic have to do with that?

Read more

Chemicals plastic cause overweight

Scientists suspect that fat formation in human bodies is stimulated by plastic.

Read more

About us

  • Frontrunners
  • Mission & Vision
  • Our People
  • Working with Us
  • Annual Reports
  • Inquiries Press
  • Newsletter

Our approach

  • Plastic Soup Angels
  • Funds & Partners
  • Ambassadors
  • Plastic Soup Awards
  • Plastic Soup Atlas
  • Facts & Figures
DONATE
  • Facebook

  • Twitter

  • Instagram

  • LinkedIn

  • YouTube

  • Contact

 
© Copyright - Plastic Soup Foundation
  • Contact
  • Privacy policy
  • GDPR Consent Settings
Bubble screen a technological breakthrough in battle against the plastic so...Celebrating Women in Ocean Conservation and Marine Milieu
Scroll to top

GDPR settings

This website uses some cookies which are placed on your device. Your web browser stores these cookies when you visit our Website: www.plasticsoupfoundation.org. These cookies will be retrieved when you visit or use our Website again. This allows us to recognise you as a previous visitor/user.

x
Settings

Your privacy and this website...

This website uses some cookies which are placed on your device. Your web browser stores these cookies when you visit our Website: www.plasticsoupfoundation.org. These cookies will be retrieved when you visit or use our Website again. This allows us to recognise you as a previous visitor/user.

Functional technology enables a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. No personalised information is collected.

See details

This consent is used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

See details

This consent helps website owners to understand how visitors interact with websites by collecting and reporting.

See details
Forget my settings Settings have been forgotten