Cotton bread bag is becoming mainstream

Amsterdam, 31 October 2018 – The free plastic bag has been banned for a while now, but this is not the case for bakeries. Bread at the bakery or in the supermarket is generally still wrapped in plastic. A family consumes at least one loaf of bread per day. This means that approximately 365 plastic bags are used annually. The Netherlands counts almost 5 million multi-person households. A simple calculation shows that every year about 1.8 billion plastic bags are used. Just for bread. Just for multi-person households. Just in the Netherlands.

But there is an alternative. For a few years now, different sizes of the unprinted bread bag made of organic cotton, designed by Inge Barmentlo of Bag-again” have already been for sale online for a few euros. The bag can also be used for vegetables and fruits and is easy to close with a drawstring. Since two years, a bag marked with the text “Bread” has been available.

The concept of the bread bag has now been taken over by the Albert Heijn supermarkets, which have been selling a variant for a month. Selling the cotton bread bag in supermarkets is making it a mainstream product.

Inge Barmentlo: “I now get more requests from bakeries who want to start selling the bread bag, and I suspect that has to do with the AH-example. Although some pioneers have already been selling our bread bags for some time, I now have the idea that more companies are taking that step and also that the threshold is getting lower for consumers to take their own bread bag into a store or supermarket. I could never have dreamed this would happen when I started two years ago.”

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