Plastic rocks on an isolated island
The sombre message of stones made of plastic found on an uninhabited island far from the Brazilian coast.
Amsterdam, 17 January 2019 – We all consume too much plastic. Literally. There is plastic in the food we eat, the water we drink and even the air we breathe. Unfortunately, what most people don’t realize is that when plastic enters our body it can make us sick. The chemicals in plastic and plastic particles may cause cancer, heart disease, Alzheimer’s, dementia, Parkinson’s, arthritis, impotency and even harm babies in the womb.
According to the EU, each year an average European citizen creates about 31 kgs. of single-use plastic waste. The current overconsumption of plastic must be reduced — not by banning all plastics, but by going on a ‘plastic diet’. We all need to go on a ‘plastic diet’: companies, retailers, governments, and individuals alike. For this reason, the Plastic Soup Foundation has developed the Ultimate Plastic Diet.
The diet revolves around tackling the concerns about plastic affecting human health, avoiding leakage of plastic into the environment and aiming for absolute reduction of plastic production.
But, how does it work? We have divided the ‘plastic diet’ into six different areas: bathroom, kitchen, travel, leisure, household and garden. In each of these categories there are a list of avoidable plastics as well as an alternative to them. This diet is for everybody who wants to make a difference in their plastic consumption, from the absolute beginners to the eco-heads out there.
We understand that a strict plastic diet is very difficult and impractical to follow. Everyday plastics like those found in your car, your phone, or your laptop are unavoidable. This diet provides you with tools to make a difference, starting with reducing the single-use plastics in your daily life. We do not advise you to throw away the long-term use plastic items you have around your household because they can last for long; but we do advise you to always ask yourself one question whenever you want to buy something new: is there a plastic-free alternative for this?
That’s why we want to make this diet easy, by walking hand in hand with you to help you reduce your overall plastic footprint. One item at a time.
Are you ready to accept the challenge of a plastic-free diet?
The sombre message of stones made of plastic found on an uninhabited island far from the Brazilian coast.
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