My Little Plastic Footprint

One app activating millions!

Discover the Plastic Soup, reduce your personal plastic Footprint, inspire, and get inspired.

We create a lot of plastic waste, much of which ends up in the ocean. There it breaks up to small fragments, which is turning our oceans into a global soup of microplastics: the plastic soup.

The plastic soup is growing, and our own plastic footprint with it, mainly because of litter from land. We are all responsible: consumers, companies and governments alike. Of all the plastic we use every day, we throw 50% away within 20 minutes. Only 3% of this single-use plastic will eventually end up in surface water. Out of all the plastic that ends up in the water, 94% will eventually sink to the bottom of the sea, where it ends up eaten by plankton, fish and other animals. They are at the bottom of the food chain – we are at the top of it.

The Plastic Soup Foundation has gathered an international team to create the first plastic footprint app for consumers. Our “little” plastic footprint is 40 grams per month per human being on this planet, but there is something we can all do to reduce it!

With this app, you can challenge your knowledge, learn more about the plastic soup issue, join pledges to reduce your own plastic footprint, and follow our Ocean Heroes in the fight against plastic pollution in our oceans.

Reduce your plastic footprint by committing to refuse straws with your drinks, bringing a reusable bottle, refusing plastic bottles in restaurants, and taking a reusable bag when doing groceries; these are just a few of many pledges you can take to help reduce your plastic footprint. Taking small steps in your daily life will help reduce your plastic use, which will be quantified and added to your profile on the app.

The Ocean Heroes in My Little Plastic Footprint app include: DJ Oliver Heldens, one of the top DJs in the world; Dorian Van Rijsselberghe, two-time gold medal Olympic windsurfer; Pierre-Yves Cousteau, marine consultant and diver; Nanja van den Broek and William Trubridge, both world record holder free divers; Alan Roura, Swiss skipper; Merijn Tinga, Plastic Soup Surfer; and Ernst Bromeis, expedition swimmer.

My Little Plastic Footprint launched is test version at the Ocean Summit during the Volvo Ocean Race in Alicante, Spain, in October 18, 2017. After a few improvements, the launch of the app took place in Nairobi, Kenya, during the United Nations Environment Assembly, organized by UN Environment, in December 2017. This app is supported by the Clean Seas campaign, Turn the Tide on Plastic, from the UN Environment.

Download the app here for Android and iOS:

     

The international team behind this app includes the following partners:

  • Plastic Soup Foundation: NGO based in Amsterdam leading the successful worldwide campaign “Beat the Microbead”. Their mission: no plastic waste in our water!
  • EA: in-depth knowledge of plastic footprint data and gamification expert.
  • Smäll: one of the leading advertising agencies in Spain in the field of sustainability.
  • Ocean Recovery Alliance: International NGO based in Hong Kong and the US, with two global programs on plastic pollution, one of which is the Plastic Disclosure Project, which is a B2B version of the footprinting process.