Companies and their plastic footprint

Companies want to have a better insight into their use of plastic and are aware of the environmental problems plastic causes. Nevertheless, the emission of plastics into the environment is hardly an issue. An inquiry among Socially Responsible Enterprise experts showed that 83% of companies do not yet report on their use of plastic. This is one of the results of an inquiry that Dr. Karen Maas of Impact Centre Erasmus (ICE) carried out recently.

Together with Dr. Maas, the Plastic Soup Foundation is developing a Plastic Footprint with support from consultancy PwC. The Plastic Footprint will help organisations systematically track their plastic trail. In doing so, they will gain a better insight into the question of how to reduce their use of plastic, how to prevent leakage into the environment and how the reuse of plastic can be improved.

The Plastic Footprint is a standardised method which companies will soon be able to use to see how they score in various dimensions. Companies will not just get a better insight into their own use of plastic, they will also see how their suppliers and customers deal with plastic. The Plastic Footprint is currently being tested in a pilot. Based on the results of this pilot, the method will be adjusted where necessary.

Many companies have no idea how much plastic they use. As soon as the Plastic Footprint has been developed, businesses and organisations will have a tool to deal with plastics better and to provide more openness and transparency on their use of plastic.

My Little Plastic Footprint App

We are developing the world’s first Plastic Footprint for citizens. We will incorporate a footprint in a gamified platform that will inspire a high level of involvement and commitment of citizens. We are basing this approach on the latest development in information and behavioral sciences. This innovative app, Plastic Footprint, will allow raising awareness amongst households and communities about the importance of reducing plastic waste from entering the environment.

One of the essential aspects of engaging people is to provide them with adequate information, curiosity, empowerment and the delivery of actionable knowledge. This is done through the communication principle of infotainment: inform in an amusing way, via learning and action, to help motivate positive change in reducing plastic waste, and their respective “plastic footprint”. The app will target three main groups in which the user can identify with: families, sea lovers and urban creatures. This feature will make the app highly personal and engaging, as specific information will be channeled to the users depending on the group they belong to. Ambassador of  de app is two-times Olympisc champion windsurfer Dorian van Rijsselberghe.