Your brand in our app?

PlasticFreeFuture

#ImpactFromYourPocket

What is the PlasticFreeFuture app?

 
 
The PlasticFreeFuture app helps you detect microplastics in everyday products. Just scan an item to instantly see if it contains plastic. The app gives you sustainable alternatives and helps you avoid greenwashing. Make smarter choices—for yourself and the planet.
 
The beta version is now available for download. This version scans ingredients in personal care products. Would you like your brand to appear at the top of the “Recommended products” list?

Why in the PlasticFreeFuture app?

The PlasticFreeFuture app gives consumers a choice while they are in the store. This is a crucial moment, as consumers are already willing to purchase a product and are looking for a microplastic-free alternative. By displaying your brand in the PlasticFreeFuture app, you emphasize your sustainable branding. You actively contribute to a plastic-free world and generate more direct sales for your product.
 
 

Your brand in our app

We offer various options to make your brand visible in a prominent position in our app. With your story, a blog or a news article. If your product shows 'green' in the app, you can opt for an Expose Package, which will display your brand as a “Alternative Product”. Is there something here for your brand? Get in touch!
 
  • Curated top position
  • Exposure package
  • PlasticFreeFuture badge
  • Partnership
  • And more
 
Please note: Every brand listed in our app under “Alternative Product” must test green in our app and therefore not contain any microplastics. Each year, you sign our “pledge” containing this promise.

Exposure Package

PlasticFreeFuture offers a platform for brands that are committed to sustainability. We put plastic-free products in the spotlight. That is why we have developed an Exposure Package for plastic-free brands that are highlighted as “Alternative Products”.
 
Exposure Package. Right in the middle of your target audience:
 
  • Your product highlighted as an alternative
  • Push notifications
  • Overlays or splash screens
  • Tooltips In-app messages (partners only)
  • Banners Data & Analytics
  • Annual agreement
  • Indexed annually
  • Badge & Badge Packaging: separate agreement
 

What can you do with the app?

Open the app, scan a product, and find out immediately whether it contains microplastics. The app shows which ingredients are plastic. After scanning, the app offers a microplastic-free alternative. This makes it easy to choose a plastic-free product.
 
Now:
  • Scan & discover
  • Color coding system
  • Alternatives
 
In the future:
  • Personalization
  • Gamification
  • Sustainable advice
  • Community building

PlasticFreeFuture badge

PlasticFreeFuture badge; the badge for plastic-free products. Consumers can see at a glance that your product meets our requirements; no microplastics. This triggers a choice among your target group and leads to more direct sales. You stand out from the rest with our official badge. Currently only available in the Netherlands, but soon worldwide! Give your positioning an extra boost with the PlasticFreeFuture badge.

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