Currently, Amsterdam hosts around one million visitors per month. Considering the fact that this number is growing rapidly, it becomes increasingly important to keep our city clean.
Amsterdam Clean Water has been founded in September 2016 by the municipality of Amsterdam, Waternet, Port of Amsterdam, Plastic Soup Foundation, PlasticsEurope Nederland, NRK and Berenschot, as part of a large central ‘clean city’ project from the municipality of Amsterdam.
It is a long-term program of 3 years targeted to bring structural change in waste management concerning the waters of Amsterdam. The goal of the program is to reduce the amount of litter that ends up in canals and the IJ River each year.
Within the program, several activities and projects are organized each year to raise awareness and create structural solutions. For example, during the Gay Pride Canal Parade, in 2016 and 2017, dip nets and trash bags were offered to the public along the quays.