Amsterdam, 20 June 2018 – IKEA, the Swedish furniture giant, announced new sustainability goals last week. All branches worldwide have to remove all single-use plastic stores and their own restaurants within 1.5 years. This includes products such as straws, plates, cups and bags. Furthermore, the company wants to become truly circular. Ikea’s People & Planet Positive Strategy includes the goal to only sell products that can be repurposed, repaired, reused, resold and recycled by 2030.

The People & Planet Positive Strategy stems from 2012, but has now been fine-tuned and made to be compliant with the global sustainability goals of the United Nations. IKEA states  that they have made great progress since 2012, but that’s ambitious sustainability commitments and rapid action. The adapted strategy will be evaluated every year. Since IKEA can not meet these goals alone, they are involving everyone: staff, suppliers and customers.

Maria Westerbos, director of the Plastic Soup Foundation: “In order to counteract the plastic pollution, the use of plastic has to be drastically reduced. Rapid action is absolutely necessary. We are delighted that IKEA realises this and that they are taking the step that we’ve long been calling for. Apart from the reduction of single-use plastics, we are also strongly urging IKEA to take a serious look at the synthetic fibre loss of many IKEA products. We believe there’s even more to be gained there.”