Red Bull is proud of its environmental achievements. The cans are 60% lighter than they were a couple of years ago, saving a lot of resources. Cans are also 100% recyclable and the transport of cans costs less energy than the transport of plastic or glass bottles because of their shape. There is only one problem. Cans that end up in nature escape the desired recycling process. The Red Bull website on this: “Unfortunately, littering is still a problem in some regions. Making sure your can ends up in a waste or recycling bin helps keep our landscapes pristine, increases recycling rates and reduces energy consumption as well as the drain on natural resources.”
Thanks to Trash Hunters we now know that Red Bull is the brand that is found the most often in Holland; on the streets that is. We also know that placing more garbage bins barely works and that the young energy drink consumers are relatively hard to educate. In other words: without a structural plan Red Bull cans will continue to be found as litter Red Bull has sold 50 billion cans in more than 167 countries. In which of these countries is the trash problem the smallest and how can that be explained? How does Red Bull want to achieve a significant reduction of ? Which measures have to be taken by the government or soda branche according to Red Bull? It is high time to get some serious answers here[?] Is it also high time for a policy that really works to reduce the litter caused by the cans of Red Bull. We invite Red Bull to dialogue.
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