Together with the Plastic Soup Foundation, Embrace Concepts BV has launched a new brand: MBRC the Ocean. The first product that is for sale as part of this initiative is a bracelet with an important story; the story of the enormous amount of plastic in the oceans, plastic that threatens our earth and our health. Dorian van Rijsselberghe, ambassador of the Plastic Soup Foundation, is one of the first wearers of this special bracelet. During the Volvo Ocean Race and the Ocean Summit in Scheveningen, the Olympic windsurf champion gave the sale a kickstart. 

More Products

MBRC the Ocean makes nautical rope products made from 100% recycled plastic. About half of these recycled plastics come from the ocean, and the other half come from other plastic waste sources. Yarns are made from this plastic in one of the oldest rope factories in the Netherlands (est. 1628). There are several bracelets available with cool, fashionable magnetic closures and key rings available. More models and products are currently being developed; for example, MBRC the Ocean dog leashes will soon be on the market.

“We make doing good look cool,” says Michiel Reinoud, the driving force behind the new brand. “ With a beautiful product, one that makes you want to wear the cool design, we want to create awareness among the younger generation as well as collect a considerable amount of money for the work of the Plastic Soup Foundation”.

Points of Sale

Thirty percent of sales proceeds of MBRC the Ocean go to the Plastic Soup Foundation. The bracelets are for sale online via the webshop at In addition, a number of shops that stock accessories will sell the product as well. There will also be a special promotional sale in circa 60 EkoPlaza stores starting at the beginning of July; this is the first physical location where you can encounter MBRC the Ocean. MBRC the Ocean will also be sold later this year in the European stores of North Sails and in branches of The Student Hotel. In 2019, a number of major campaigns are already being planned at major retailers in the Netherlands and Germany.

About Embrace Concepts BV

Embrace Concepts BV is the founding father of this initiative. The organization devises concepts “to promote a better world”. In addition, they bring sales channels, charities, and brands together. In the past few years, Embrace Concepts BV has raised substantial sums of money for other good causes such as UNICEF, Better Life Quality Mark, and KiKa with the “KiKadootje” campaign.